These are ready-made reports with fewer options than the models in behavior analytics. Use them before you need custom windows and segments.
ConsoleBehaviorFunnelsConsoleBehaviorJourneysConsoleBehaviorRetentionWhat the report shows
A funnel is a saved definition. Each step is a page or an event, from 2 to 10 steps. Results are counted in sessions: sessions that entered step one, the rate from the previous step, the overall rate, and how many were lost at that step. Paths accept single-segment and multi-segment wildcards. Event names accept a wildcard too.
Journeys only include sessions that viewed at least two different pages. You set depth, how many top paths to keep, and an optional path filter on a step. The chart and table show the path, sessions, share, and how many ended on that step. When the sample does not cover every multi-page session, the page says it used the most recent multi-page sessions in the range.
Retention groups visitors by the day or week they were first seen. Each later column is the share who appeared again on day N or week N. Darker cells mean a higher return rate. The cell tip is returning visitors divided by the size of that group.
How to use it
Owners, admins, and analysts can create funnels. Viewers can only read existing results. You can preview against the current dates before saving. Use journeys to find detours you never wrote into a funnel. On retention, read day 1 and week 1 first.
For same-session versus cross-session, a custom window, a different retention start event, or the actual people who dropped, use Funnels, Paths, and Retention.
Limits
All three pages include only the web platform. Strict privacy cannot recognize a visitor across days, so retention is unavailable. Journeys are empty when the range has no multi-page sessions. These funnels do not offer “complete inside one session” versus “complete across sessions”. That option is on the behavior-analytics funnel.
FAQ
Is the funnel rate the same as the goals page? No. A goal’s denominator is distinct visitors. A funnel’s denominator is sessions that entered step one. See Goals.
Is “day 1” 24 hours later? No. It is the next calendar day or week after the first-seen day, aligned to the site timezone. It is not a rolling 24 hours.